SPRING SUMMER 2013: Future Fashion Now Behind The Scenes

October 31, 2012

Revealing, behind the scenes for our SPRING SUMMER 2013 Collection at Future Fashion Now! The all-iPhone-images below are some shots of what goes on behind a fashion show! A day before the W.E show – Fitting This is to get the models try and fit into the different styles. And most importantly, it is to […]

SPRING SUMMER 2013: Behind The Scenes Part II

October 18, 2012

As promised, we’re revealing the behind the scenes for our SPRING SUMMER 2013 Collection’s photo shoot! We’ve always seen beautiful editorial magazine cover page photos, but for most of us, we probably would not know what is going on behind that beautiful photo. So here are some photos to let you guys have an idea […]

SPRING SUMMER 2013: Behind The Scenes

October 11, 2012

We will be sharing with you a sneak peek of the whole journey we’ve captured through our SPRING SUMMER 2013 collection photo shoot! Just a week before the photo shoot, we were busy with preparations such as sourcing for props and accessories, as well as doing our very own Do-It-Yourself accessories, packing, taping of shoes, […]
Trends With Serious Staying PowerTrends With Serious Staying Power


September 28, 2012

“Skinny jeans, colorblocking, babydoll dresses… there are only a few of the trends that have crossed that threshold from seasonal novelty to multi-year staples. And the just-finished spring ’13 shows at NYFW presented lots of fresh, new trends that have real potential to last.” We’ve got the spring ’13 trends and they sure deserve some […]

ELOHIM Spring Summer 2012 Video

December 29, 2011

A behind-the-scenes look at the label’s (ELOHIM BY SABRINAGOH) Spring ad campaign starring model Ana and Artem. Music from Austra. Photography from Sazeli Jalal Studios Videography from Tulip and Bold Inspiration : PARACHUTE Enjoy

Uncovering Behind The Scene: ELOHIM Fall Winter 10

August 5, 2010

New collection launch is always exciting, especially when it takes few months of brainstorming hardworks. This time, we are very thankful to work with Sazeli Jalal & Shah Reens again who took beautiful pictures & hair/make up for  ELOHIM  past season collections’ campaign. Our Fall collection is inspired by Poison Ivy. We want to illustrate  a […]

JUST ARRIVED: ELOHIM’s Past Season Collection at TROVE, Esplanade.

July 10, 2010

Trove is the brain-child of friends Victoria and Caris who decided that the bargain safari is the way to shop when the economy goes up in flames. With the single-mindedness of bounty hunters, they set out on a resolute quest in pursuit of past season hits from cutting-edge designers, resulting in Singapore’s best hoard of […]


July 10, 2010

STOCKIST SINGAPORE The Black Market 19, Jalan Pisang, S199084 (along Victoria Street). Tel: 62968512 To The Nines 181 Orchard Road, #05-03 Orchard Central, Singapore 238896. Tel: 68846462 Eclecticism 435, Orchard Road, Wisma Atria #01-07, Singapore 238877. Tel: 67320938 Antipodean 27A, Lorong Mambong , Holland Village, Singapore 277686. Tel: +65 6463 7336 Trove 8 Raffles Avenue, […]


July 10, 2010

Lovely, yet lethal. Vivacious, yet vulnerable. Venomous, if provoked.  ELOHIM’s Fall Winter 2010 collection is inspired by the concept metaphor of POISON IVY:  A lover, a fighter and a femme fatale. A poisonous plant, a Marvel comic character from the Batman series. A metaphor for the modern woman, alluring others and defending herself.  POISON IVY […]
Dream Mall

TRAVEL: Welcome to Taiwan Part 4- Kaoh Siung

May 20, 2010

Departed from Ken ting, we returned to city life again to Kaoh Siung after 4 days of village life. First stop, Dream Mall- this was the first shopping mall i went in Taiwan. Before we went in, there was a big New Year Countdown concert stage  before us. It was excited to see the set up and we […]