SPRING SUMMER 2013: Future Fashion Now Behind The Scenes

October 31, 2012

Revealing, behind the scenes for our SPRING SUMMER 2013 Collection at Future Fashion Now! The all-iPhone-images below are some shots of what goes on behind a fashion show! A day before the W.E show – Fitting This is to get the models try and fit into the different styles. And most importantly, it is to […]

SPRING SUMMER 2013: Behind The Scenes Part II

October 18, 2012

As promised, we’re revealing the behind the scenes for our SPRING SUMMER 2013 Collection’s photo shoot! We’ve always seen beautiful editorial magazine cover page photos, but for most of us, we probably would not know what is going on behind that beautiful photo. So here are some photos to let you guys have an idea […]

SPRING SUMMER 2013: Behind The Scenes

October 11, 2012

We will be sharing with you a sneak peek of the whole journey we’ve captured through our SPRING SUMMER 2013 collection photo shoot! Just a week before the photo shoot, we were busy with preparations such as sourcing for props and accessories, as well as doing our very own Do-It-Yourself accessories, packing, taping of shoes, […]

ELOHIM Spring Summer 2012 Video

December 29, 2011

A behind-the-scenes look at the label’s (ELOHIM BY SABRINAGOH) Spring ad campaign starring model Ana and Artem. Music from Austra. Photography from Sazeli Jalal Studios Videography from Tulip and Bold Inspiration : PARACHUTE Enjoy

Uncovering Behind The Scene: ELOHIM Fall Winter 10

August 5, 2010

New collection launch is always exciting, especially when it takes few months of brainstorming hardworks. This time, we are very thankful to work with Sazeli Jalal & Shah Reens again who took beautiful pictures & hair/make up for  ELOHIM  past season collections’ campaign. Our Fall collection is inspired by Poison Ivy. We want to illustrate  a […]


July 10, 2010

Lovely, yet lethal. Vivacious, yet vulnerable. Venomous, if provoked.  ELOHIM’s Fall Winter 2010 collection is inspired by the concept metaphor of POISON IVY:  A lover, a fighter and a femme fatale. A poisonous plant, a Marvel comic character from the Batman series. A metaphor for the modern woman, alluring others and defending herself.  POISON IVY […]

Behind The Scene- ELOHIM Spring Summer 2010

January 24, 2010

The plans for Spring Summer 2010 started since last year June after Audi Fashion Festival. This time,  inspired by body modification, using studs, fringe, braids etc in the collection. We do not aim to make another avant garde clothing, but we seek wearablity and balance in our collection. To show consistency, styling plays an important part, as […]

ELOHIM Spring Summer 2010- Bod Mod Collection

January 23, 2010

ELOHIM Spring Summer 2010 collection is inspired by body modification – the act of adding to, cutting and customizing the body, to extend the concept of self. People who modify their bodies seek to recreate themselves. The body is a glove for the mind; to be studded is to be safe from harm. To lace up, […]

ELOHIM Fall Winter 0910 Collection- Control Freak

October 21, 2009

Concept of Fall Winter 09/10 Collection- Control Freak Collection counterfeits a control freak, a person who attempts to control and dictate how everything around them is done. In another way, they are limited in a number of things that they want to done a specific way. This can be caused by the feeling of superiority, […]