Author: Editor

ELOHIM — Jehovah, God of Creative. Inspired by forms, motivated by a dream. Enjoys using androgynous, symmetrical and asymmetrical combinations in her collections, as well as experimenting with different colours, cuttings textures and details.

Sabrina Goh, Malaysian born, Singapore based designer, graduated from LASALLE-SIA College of the Arts, Singapore. Whilst studying in Singapore, she was an intern stylist at Mediacorp Singapore. Upon her graduation, she joined various local fashion labels as in house Fashion Designer for total of 4 years. Currently, she is working with her own label-ELOHIM. ELOHIM meaning Jehovah, God of creative is a strong motivation for her to do her collection.

Sabrina Goh is a finalist for Singapore Young Designer Contest 2006 and 2007 with her collection of CUPID&PSYCHE and FUTURE FICTION. Besides that, she was one of the young designers showcased in Audi Fashion Festival 09 Blueprint featuring Blackmarket fashion shows with her 2nd collection Control Freak.

29 Dec

ELOHIM Spring Summer 2012 Video

A behind-the-scenes look at the label’s (ELOHIM BY SABRINAGOH) Spring ad campaign starring model Ana and Artem. Music from Austra. Photography from Sazeli Jalal Studios Videography from Tulip and Bold Inspiration : PARACHUTE Enjoy
27 Dec

Merry Christmas!

Thank you for your supports and it has been a wonderful joy ride this year, you guys are the wind under our wings. We wish you all the best and have a great & prosperous years ahead. Greetings from Sabrinagoh & Team!
12 Dec

LIGHT BY SABRINAGOH

Coming to spring, Sabrinagoh launched her diffusion line- Light By Sabrinagoh. Focusing on highly wearable jersey casual wear, targeting men & women consumer with prints, lines and colorful choices. Retailing at affordable pricing ranges from $39 to $99 with attractive deals of get more saves more! Visit our FaceBook fan page to have a look at [...]
30 Oct

New Visual Installation

We have recently do up our store in Orchard Central in conjunction to our latest collection – Parachute. Here are some pictures for your viewing Special thanks to Victor, Wanchin and Si Pei from Trine Design. If you are wondering why Parachutes are in triangular forms, stay tune for our next post. Have a good [...]
17 Oct

Video: Men’s Fashion Week 2011

Day 2 of Mens Fashion Week 2011 was the day that the few local designers were brought together to showcase their Mens Fall/Winter 2011 collection. And we were fortunate to be one of them For if you have missed out on our show that night, here is the video. Enjoy  ( Tips: Right Click on [...]
13 Oct

Introducing Dracula Cape

Connoting the voluminous movement of a parachute in flight are the oversized labels, draping cape-inspired silhouette and drop crotch pants. Introducing Dracula Cape which you could style in several looks. Can you imagine yourself in one already? They are already in store @ Orchard Central Singapore, SABRINAGOH #02-11/12. Signing off
12 Oct

Behind The Scenes Mens Fashion Week 2011

You can never tell the chaos behind the scene as last minute changes, adjustments, makeup snafus and all other unexpected problems crop up just before the real show. What you see on the runway, calm and composed but what is happening behind are very high pace. It seems to be a different timezone. Here’s a [...]
21 Sep

Motivated By Dream

It has been a quite a while since we last blog. There’s certainly lots of exciting events happened in the past one year or so. Looking ahead, we are sure that there will be many more exciting updates as we continue to do better all because we are motivated by our dream. We will start [...]
05 Aug

Uncovering Behind The Scene: ELOHIM Fall Winter 10

New collection launch is always exciting, especially when it takes few months of brainstorming hardworks. This time, we are very thankful to work with Sazeli Jalal & Shah Reens again who took beautiful pictures & hair/make up for  ELOHIM  past season collections’ campaign.  Our Fall collection is inspired by Poison Ivy. We want to illustrate  a [...]
10 Jul

JUST ARRIVED: ELOHIM’s Past Season Collection at TROVE, Esplanade.

Trove is the brain-child of friends Victoria and Caris who decided that the bargain safari is the way to shop when the economy goes up in flames. With the single-mindedness of bounty hunters, they set out on a resolute quest in pursuit of past season hits from cutting-edge designers, resulting in Singapore’s best hoard of [...]