SPRING SUMMER 2013: Future Fashion Now Behind The Scenes

By simonne, October 31, 2012

Revealing, behind the scenes for our SPRING SUMMER 2013 Collection at Future Fashion Now! The all-iPhone-images below are some shots of what goes on behind a fashion show!

A day before the W.E show – Fitting

This is to get the models try and fit into the different styles. And most importantly, it is to ensure that the model has worn the outfit or style correctly especially if it is a complicated piece of outfit due to its design, or the outfit is styled with a couple of accessories.

The big day itself – W.E Show at 4:30pm, Future Fashion Now at 6:30pm

Being at the back stage, was really quite a chaotic experience. With so many things happening at the same time, it’s really a “snap out of it and be alert” moment. I would say, I was pretty overwhelmed when I had my very first experience at back stage for such fashion shows. Although having in mind what will be happening, in such an event, you’ll never really know or you cant really expect what might go wrong. It’s really unpredictable.

Most importantly, keeping calm is really the better way to get things done and settled. With so many things happening at the same time, and at any second you allow your mind to drift, it’s really difficult to get focused and your nerves will only get the better of you.

It was quite a pity that we didn’t manage to catch the show itself, but I guess, whatever learnt and experienced backstage was really precious and enjoyable.

Meanwhile, apart from all the seriousness at work, there’s still a tiny bit of time allowance to let loose some nerves while watching the models fool around!

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