New collection launch is always exciting, especially when it takes few months of brainstorming hardworks. This time, we are very thankful to work with Sazeli Jalal & Shah Reens again who took beautiful pictures & hair/make up for ELOHIM past season collections’ campaign.
Our Fall collection is inspired by Poison Ivy. We want to illustrate a lover, a fighter and a femme fatale. A poisonous plant, a Marvel comic character from the Batman series. A metaphor for the modern woman, alluring others and defending herself.
There are many thoughts/ concepts & setting in the shoot. For example the sign of danger on red flooring- contrast with greenish backdrop & rich colourful floral for the metaphor of poisonous plant. It was a successful shoot from head to toe, the sets, the make up, the expression etc.
Now, here are some behind the scene photos 
Behind the scene crew:
Photographer: Sazeli Jalal
Hair & Make Up: Shah Reens
Designer: Sabrina Goh
Photographer Assistant: Farhan Darhma
Special Thanks to Jason & Jason
