Her fashion label, Elohim, can be found at some of our favourite local shopping spots, including Blackmarket, and Hide and Seek, as well as cool overseas websites such as Pixiemarket.
This week, however, Sabrina Goh teams up with design collective Reckless Ericka to create Uncovered, a pop-up store at Stamford House. The 25-year-old Malaysian-born Singapore permanent resident shares her thoughts on the pop-up store, her love for shoes, and why she rarely shops for clothes these days. Lynette Koh
Tell us more about Uncovered, and what shoppers can uncover there.
Reckless Ericka and I have a vision of opening our own concept stores in the near future. Uncovered is like a trial run for us. We’re launching our Spring/Summer 2010 collections, while our previous collections will be on sale, with discounts of up to 50 per cent.
What’s your shopping weakness?
I go crazy for shoes. I like pumps and gladiator shoes. I can buy many pairs at one time, or the same ones in different colours – especially when it’s ballet flats. I always wear flats when I’m working because I have to run many errands and stand for long hours.
What is the most you have spent on shoes?
I once bought five pairs of shoes from an H&M store in Shanghai for $450.
Where are favourite shopping spots?
My favourite (clothing chain) is H&M. I was an in-house fashion designer for Sino London for two years, and used to visit Shanghai often for work. I’d always shop at H&M when I was there. I also like a shopping street in Shanghai called Chang Le Lu, which has many local designers like Qiu Hao, and local brands like Even Penniless.
How has being a fashion designer affected the way you shop?
I think I’m more picky than most people when I look at clothes, especially when it comes to style and quality. I used to buy clothes from random places and brands, but after starting my own label, I usually wear my own designs. Now, I only buy clothes if the design is special.
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